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Some hoaxes are just for fun

"On March 13, 2010 ... the world's largest Twitter hoax. The idea of the hoax was to trick people into thinking Conan O'Brien had joined Internet television company Revision 3. 525 tweets containing the hashtag '#omgconan' were sent in next three hours, making it a Trending Topic on Twitter."

More: http://recordsetter.com/world-record/tweeted-hoax

August 24th, 2011