BMW/MINI robot hoax

Did you know that if enough people link to a website with a specific term, like, say phony robot or marketing hoax or viral marketing ploy, that the page in question will actually start showing up in Google searches for that term? Not that it matters in this case, since the phony robot page created to market the BMW/MINI brand to technophiles was no doubt designed to have a short shelf life, but one can dream...

More: http://slashdot.org/articles/04/03/09/222227.shtml?tid=159&tid=186

March 16th, 2004